On 2 November 2011, Singapore-based consumer product developer and manufacturer, Karuma, officially announced the launch of their upcoming Android Tablet, the PlayBase.
Karuma market the PlayBase as a sleek, durable and tough tablet for adults, built with kids in mind. It weighs in at 325grams and is just 9.7mm thick. It features a 7” capacitive multi-touch display, formed metal rear cover and interfaces for micro USB and headphones, all housed in a sleek, kid-friendly and lightweight design.
Hardware is specified as a 1.2GHz processor running Android 2.3 at launch (with promised upgrades in the new year to both 3.0 and 4.0), Wi-Fi, 8GB of NAND Flash, up to 32GB Micro SD card, 1GB RAM (to support those future OS upgrades), front facing camera and accelerometer.
So, overall, a decent specification that should ensure the PlayBase can cope with the demands of today’s apps.
Though writing this without having had a hands-on with the device, it’s fair to say the PlayBase looks the part. The rear metal housing looks uncluttered and well formed and the overall build quality looks good. At just 9.7mm thick and 325 grams in weight, the PlayBase should feel comfortable in the hand.
I, for one, am looking forward to being able to get hands-on with the PlayBase. The specification suggests that the PlayBase should measure up and cope well with the demands of the mainstream user.
The best part, however, has to be the price. The PlayBase comes in at a very competitive £169.
Tablets are relatively new and, as such, still demand a premium price. Of course prices will (should) come down over time….. as the devices gain more traction and more people decide they need one, sales should increase which will ultimately drive down both production and retail prices. The fact that the PlayBase can enter the market at just £169 really sets a precedent though. At this price more consumers have to be tempted. I know I am.
The PlayBase hits the market today (go check out the website…. there are zero days until launch) and already has a range of stylish and practical covers available to accompany it.
You can read more about the PlayBase here and more about the company behind it, Karuma, here.
According to the PlayBase Twitter feed the first 500 PlayBase customers get a free gift with their purchase. Check out the tweet here.
I can’t wait to get a hands-on with the PlayBase!
I am @iCraigt on Twitter and you can find me on chime.in here.