Pebble has just announced that it is shutting down operations, having sold to Fitbit.

I find this to be a thoroughly disappointing move, not because I was amongst the first to back Pebble on their original Kickstarter but because, yet again, a company with an amazing product, that set itself aside from the mainstream, has turned out to only be in it for the money.

It seems the only goal in the modern start up business is to get successful enough to sell out.

I love my Pebble, I love that it’s unique, tough, dependable and funky. ¬†Making great products just isn’t the in-thing any more……. that’s a shame.

Pebble’s Next Step

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